Find the revenue already in your customer base.
Verdacre maps the expansion revenue hidden in the customers you already own, account by account, product by product, with a value on each and the evidence behind it. A list to act on, not a report to file.
Explore with sample data first, or import your own in minutes.
Your customer base, drawn as the ground you own. One opportunity, lit. There are always more.
A book of named opportunities, built from your own data.
This is what Verdacre produces. Not a methodology deck. The specific accounts, the specific missing products, a value on each, and the reason it fired, ready to hand to a salesperson on Monday morning.
| Account | Missing product | Est. value | Why it fired |
|---|---|---|---|
| Harlow Group | Managed Backup | £14,200 | Owns Microsoft 365, no backup |
| Castlefield Ltd | Co-managed IT | £22,500 | Grew 40%, still break-fix |
| Aldgate Partners | Teams Calling | £11,300 | Owns M365, no voice |
| Penn & Rowe | Cyber Essentials Plus | £9,800 | Eligible, never quoted |
| Verda Logistics | Connectivity | £6,400 | Single product, 3 yrs tenure |
Illustrative figures. Verdacre runs on your accounts, your products, and your prices.
Most businesses work less than half their own base.
The other half is not a pipeline problem. It is a visibility problem. The accounts are right there, the products exist, and the customers are already yours. Nobody can see the gap clearly enough to act on it.
It is the customer who owns one product but should own three. The account untouched for two years that has since grown. The whole product family that never got a conversation at the right account. None of it needs a new logo. It just needs knowing where to look.
Bring three files. Get back the map.
Verdacre runs in your own workspace. Your data stays yours, deleted on request. There is nothing to install and no CRM required.
What you bring
- Your customer list, the accounts you sell to.
- Your product catalogue, with pricing.
- A record of what each customer owns today.
- A few minutes to describe the gaps worth finding, in plain commercial language.
What you get back
- A ranked list of the top opportunities in your base.
- The account and the specific missing product for each.
- An estimated value from your own pricing, and the evidence behind it.
- A live workspace your team keeps using, refreshing as your data changes.
Three steps, about an hour.
Import your data
Your customers, your products, and what each customer currently owns. CSV exports are fine, straight from a spreadsheet or CRM.
Describe what a gap looks like
Plain commercial language, like “mid-market clients without our premium tier”. No query language, no consultant.
Work the list
Every gap valued, ranked, and evidenced: which account, what’s missing, what it’s worth, why it qualifies.
Multi-product businesses with a base worth mining.
More than three or four distinct offerings, so there is genuine cross-sell to find.
More than a few hundred accounts, and a model where customers buy more than once.
A commercial team working from a spreadsheet, a CRM, or gut feel rather than a live view of who owns what.
If you can already answer “which ten customers are most likely to buy our second-highest-margin product next quarter?” without pulling a report, you probably do not need us. Most businesses cannot.
See your own gaps before you pay a pound.
Start with the worked sample company to see how it thinks, then import your own three files and watch your real opportunity list build. If it does not surface money you did not know about, walk away.
Short on time? Send us your three CSVs and we will load them into your workspace for you.
full product
- Sample data included, explore before importing anything.
- Your data stays yours, deleted on request.
- Cancel any time in the trial, nothing to uninstall.
- Help by email if your exports need shaping.
The whole of Verdacre, for the whole team, costs less than one CRM seat.
Software subscription, with optional expert help by the hour if you want your data shaped or your first rules written. Full pricing is shared in the product while we are still proving the model.
The revenue is already in the ground you own.
Import three files. Within the hour, see exactly which accounts to call first.